Fire and Ice at Hotel Vermont

You may have seen our magazine ads, or perhaps you've heard us mentioned on the radio. But this weekend, we tried out a new marketing approach. We are advertising in ice:

This is actually one of the ice sculptures from this weekend's Hotel Vermont Ice Bar, which was held at the future site of Burlington's most anticipated new hotel.

TruexCullins was one of the sponsors of the event, which entitled us to our own piece of frozen art. The theme for our modest sculpture was "fire and ice", a reference to the future bar and lounge space in the new Hotel Vermont. You see, once the hotel is open, you will be able to enjoy your own Vermont-crafted cocktail – on ice – while you cozy up to a wood-burning fireplace. Our Interior Design team is busy working out the details, selecting Vermont materials and products to finish off the space.

But this weekend was a time to celebrate winter in Vermont. You can find more photos from the Ice Bar event on the Hotel Vermont facebook page.